Google is the most widely used search engine in the word fielding over 3 billion searches daily however when you remove the reverence afforded to it, Google is a still nothing more than a black box who inner workings simply attempt to calculate the relevance of a document vs a user’s search query/keyword. If you … Continued
All too frequently new clients present me with their desire to rank for one or more high traffic short tail keywords. Without laying the foundations this can be difficult and risky to the long term health of a website. Depending on the clients niche I recommend using a long-tail keyword strategy where possible as this … Continued
Matt Cutts, Google’s head of search spam, said on Twitter 06/10 not to expect a new update to Google Toolbar PageRank this year. The announcement came as part of an interaction between Matt Cutts and Twitter user Niels Bosch when Niels asked Matt if there would be a PageRank update before the end of the … Continued
The fifth confirmed release of Google’s Penguin Algo filter just hit a few weeks ago.
I had been noticing some odd movements / patterns in local SEO keyword positions for a number of sites that had been holding strong. It appears Google has been playing with their local algorithm filters since the end of November 2013. A number of other SEO’s I frequently network with had commented on lack of … Continued
DISCLAIMER: Since writing this post, it transpires the do-follow link is placed in an iFrame (something I was not aware of at the time of writing the article). This means no link juice from Facebook. I’ve left the article in place as the parasite SEO data is still valid. This is a pretty nice … Continued
The source of the following post is Robert Adler (BOFU2U) of AutomatedTendencies.com. Robert has a longstanding reputation within the internet marketing community. He is well known for thinking outside the box and specialises in controlling search engines for a variety of nefarious ends. In his spare time he makes a habit of dropping nuggets of … Continued
The great guest posting gate of 2014 seems to have truly settled now and the stalwart of gaining trusted links and mentions to your site through hard work and quality content creation seems to be back to whatever is normal in the world of SEO is. The perception of the space is now undoubtedly cleaner, … Continued
With Google algorithms becoming increasingly restrictive comes the demand for a rich, relevant backlink profile that can withstand change after change. The days of merely dropping a link into an online directory are all but over, and it’s now becoming more about showing expertise in the client’s niche for Google recognition, as we will show … Continued
