Every business relies on marketing to attract new customers. Marketing success can be easily achieved through search engine optimisation or SEO. Where SEO used to focus mostly on content marketing and usable website, in recent years it has shifted towards link building strategies that connect different web pages. A link building strategy should therefore … Continued
It is not hard to see why video is popular these days. For one, video is an easy to digest format, that gives your eyes a rest from the overabundance of textual information found online. This is why the world reportedly watches 1 billion hours of YouTube per day. In this post, we will highlight … Continued
It wasn’t all that long ago that links were king in SEO, and to an extent they still are. Having high-quality incoming links from sites that are closely related to your niche is a good way to grow your presence online and to improve your position in the search engines. It’s easy for novice marketers … Continued
With so many factors affecting your search engine ranking, it is sometimes hard to tell what is currently giving your site a boost – even if you are not focusing much attention on SEO at that particular moment. Google works in mysterious ways, you would need a lot of case studies, and research to actually … Continued
The blogging job seems simple enough – find out what people want to read and give it to them. Online crowds are a plentiful source of inspiration like that, but even the most resourceful blogger can sometimes run out of ideas. In between evergreen topics, trending keywords, and common issues that people keep struggling with, … Continued
There is little denying that competitive analysis is one of the primary steps needed to give your site a boost in the search engine. Unfortunately, many people tend to miss this step. Instead, they jump into optimising content, social media, keyword research, or even link building. Nonetheless, good competitor analysis can bring you one step … Continued
When SEO companies are working on a client’s project, they need effective analytical and tracking tools to monitor the traffic and online growth of the website. Agencies that are working under a strict budget can use some of the most beneficial yet free SEO tools that the market currently offers. Free and freemium tools are … Continued
Back in 2014, Sussex SEO we went looking for a solid UK WordPress host to partner with and stumbled onto FreshSites. We have had a really good experience with them and have since built a strong partnership thus felt it was only fair to give them a shameless plug on our site: What Makes FreshSites … Continued
Think of SEO links as the corridors connecting different rooms within a great house. Now let’s put a content marketer in each room of the house, lock the corridors and hide the keys, while we tell them that there is a spare key in the rooms. With the corridors gone, each marketer either searches for … Continued
SEO is one of the most important aspects of digital marketing that a business can have for their site. While some people may believe that SEO is a one-time thing, this is not the case, and in fact search engine optimisation is a daily, on-going process that needs to be kept up in order to … Continued
