It is not hard to see why video is popular these days. For one, video is an easy to digest format, that gives your eyes a rest from the overabundance of textual information found online. This is why the world reportedly watches 1 billion hours of YouTube per day. In this post, we will highlight … Continued
In the modern business world so much of what matters now happens online. The internet, advances in smartphone tech, and changes in consumer shopping habits have all made this true. When you also factor in blogs and social media, it is key to see why what happens online matters so much now. The issue that … Continued
Once upon a time (4-5 years ago), on page SEO involved forcing your primary keyword into the title, headings and body text of the page you are trying to rank. Not too dissimilar to the way Yoast SEO and most bloggers guide users nowadays. If you wanted to rank highly for a specific term, you … Continued
Sussex SEO, in partnership with 247 Drainage UK, has launched a brand new nationwide network of sites dedicated to providing twenty four hour a day emergency drainage and plumbing services to the entirety of the UK. As homeowners will agree, blocked drains and toilets never occur at the best of times, and often such blockages … Continued
All too frequently new clients present me with their desire to rank for one or more high traffic short tail keywords. Without laying the foundations this can be difficult and risky to the long term health of a website. Depending on the clients niche I recommend using a long-tail keyword strategy where possible as this … Continued
Everyone in the search industry knows what Pagerank is and how it works, for those of you not 100% here’s a quick recap; Pagerank is the best known algorithm used by Google to help determine where websites should rank in their search engine index. PageRank is a means of measuring the reputation of a website/page. … Continued
Google has released an updated iteration of their Panda algorithm. It had been roughly 10 months since the previous rollout and unlike previous incarnations this one appears to be in no hurry. Usually with the large algorithmic updates like this, there are significant shocks felt by webmasters more or less immediately. On this occasion Google … Continued
So, you’ve heard about businesses reaching people via the social media network, and perhaps you’ve even considered the possibility of getting your business set up on Facebook and Twitter, but what you really need to be thinking about is hiring a community manager. Your business deserves a dedicated member of staff with the tools and … Continued
I had been noticing some odd movements / patterns in local SEO keyword positions for a number of sites that had been holding strong. It appears Google has been playing with their local algorithm filters since the end of November 2013. A number of other SEO’s I frequently network with had commented on lack of … Continued
This post is intended to give an insight the main considerations we make when building links. Page Rank: Pagerank as an algorithm works by examining relationships between similar content both on your site and 3rd party websites (links), freshness and relevance. Historically the more relevant links pointing at your site, the higher the page rank. … Continued
