Everyone in the search industry knows what Pagerank is and how it works, for those of you not 100% here’s a quick recap; Pagerank is the best known algorithm used by Google to help determine where websites should rank in their search engine index. PageRank is a means of measuring the reputation of a website/page. … Continued
So, you’ve heard about businesses reaching people via the social media network, and perhaps you’ve even considered the possibility of getting your business set up on Facebook and Twitter, but what you really need to be thinking about is hiring a community manager. Your business deserves a dedicated member of staff with the tools and … Continued
I had been noticing some odd movements / patterns in local SEO keyword positions for a number of sites that had been holding strong. It appears Google has been playing with their local algorithm filters since the end of November 2013. A number of other SEO’s I frequently network with had commented on lack of … Continued
This post is intended to give an insight the main considerations we make when building links. Page Rank: Pagerank as an algorithm works by examining relationships between similar content both on your site and 3rd party websites (links), freshness and relevance. Historically the more relevant links pointing at your site, the higher the page rank. … Continued
As we gear up to the Brighton SEO conference this week I’ve been exchanging messages with a number of other people in field including SEO Chan Dhillon from SEO by Kalexiko; swapping ideas and arranging to meet. Given the ever changing landscape of search, networking with others is of paramount important. It enriches you, allows … Continued
The source of the following post is Robert Adler (BOFU2U) of AutomatedTendencies.com. Robert has a longstanding reputation within the internet marketing community. He is well known for thinking outside the box and specialises in controlling search engines for a variety of nefarious ends. In his spare time he makes a habit of dropping nuggets of … Continued
The great guest posting gate of 2014 seems to have truly settled now and the stalwart of gaining trusted links and mentions to your site through hard work and quality content creation seems to be back to whatever is normal in the world of SEO is. The perception of the space is now undoubtedly cleaner, … Continued
Google’s Penguin algorithm’s is designed to demote pages that violate Google “Webmaster Guidelines” and use paid link schemes to artificially increase the ranking of a website. Before 2012 it used to be possible to rank a website by creating links using anchor text that was an exact match for a money keyword. If you had … Continued
