Every business relies on marketing to attract new customers. Marketing success can be easily achieved through search engine optimisation or SEO. Where SEO used to focus mostly on content marketing and usable website, in recent years it has shifted towards link building strategies that connect different web pages. A link building strategy should therefore … Continued
The coronavirus pandemic has provided companies around the globe with a consistent number of issues in need of urgent addressing. From changes to internal communication processes to accessing servers from a remote premises, while the rise of home working throughout the pandemic may have largely been seen as a good thing, the question marks that … Continued
Speed is one of the most important factors that determine the user’s satisfaction with a website. If your site loads quickly, you can deliver your service to the visitor effectively. But with so many WordPress hosting providers, it can be difficult to choose the fastest and most efficient one. Here’s a guide to help you … Continued
Reputation is critical to the success of any business. People pay attention to what is being said about your business and this largely influences their decision to buy from you. The good news is that in today’s world, you can use social media to effectively control how people see you in the marketplace and properly … Continued
Our Managing-Director Mark Bryce-Sharron was recently interviewed by Maria Silvia Sanna from the team over at Wordlift. For those not in the know, Wordlift is an SEO tool that we’ve found is an essential short cut when working with the semantic web and structured data. Mark spoke to Maria about his unique insights into the semantic … Continued
When starting a new web build/SEO project, one of the first checks we perform is to ask a very simple question. Does the website we are working on look like/feel like a “big” brand and does the site comply with Google’s web quality guidelines. What are Google’s Web Quality Guidelines? In addition to its algorithms, … Continued
It has been well documented that Google has been using a machine learning/natural language processing technology called “Rankbrain” (which is an extension of its Hummingbird algorithm) to help deliver more relevant search results since 2015. Since the start of 2017/end of 2016 there has been a significant observable shift in the type of results returned … Continued
Once upon a time (4-5 years ago), on page SEO involved forcing your primary keyword into the title, headings and body text of the page you are trying to rank. Not too dissimilar to the way Yoast SEO and most bloggers guide users nowadays. If you wanted to rank highly for a specific term, you … Continued
Think of SEO links as the corridors connecting different rooms within a great house. Now let’s put a content marketer in each room of the house, lock the corridors and hide the keys, while we tell them that there is a spare key in the rooms. With the corridors gone, each marketer either searches for … Continued
All too frequently new clients present me with their desire to rank for one or more high traffic short tail keywords. Without laying the foundations this can be difficult and risky to the long term health of a website. Depending on the clients niche I recommend using a long-tail keyword strategy where possible as this … Continued
